SCI Maps its Competency Framework with Mindtickle
Reduction in sales rep attrition
Established clear sales readiness benchmarks for reps and managers
Increased confidence in sales team performance across leadership
The Challenge
SCI needed a way to make training more engaging and impactful while ensuring a strong return on investment. Traditional training felt tedious, and the team struggled with high attrition rates.
The Solution
With Mindtickle, SCI introduced bite-sized, gamified learning experiences that made training enjoyable, interactive, and easy to retain, turning what was once a chore into something reps looked forward to.
Overview
Service Corporation International is North America’s largest provider of funeral, cremation, and cemetery services. Headquartered in Houston, Texas, SCI operates over 1,900 locations across the U.S. and Canada under respected brands like Dignity Memorial. The company is committed to helping families honor and celebrate life with compassionate, personalized care.
- HEADQUARTERS:
- TEXAS
- INDUSTRY:
- INDIVIDUAL AND FAMILY SERVICES
- COMPANY SIZE:
- 10000+
I think what MindTickle has done for SCI is it helped make training fun. The gamification, the shorter, little bursts of training, ability to make training fun, right? And not take yourself I mean, your name is mind tickle, right? And let me just tell you, the joke in my What are you going to do to tickle my mind today, Sonya, right? That's the joke that goes around, right? So, it's serious business, right? We're taking a resource, you know, from the company and we're trying to utilize that resource and make sure it brings the largest ROI, right? And so I know that I have to take a dollar out of the company beds. What that means is I'm not spending it somewhere else. There's an opportunity cost there. So I have the fiduciary responsibility to the company to return an investment. And what I've seen the impact of my tickle is training is not a drudgery. Training is fun. And we love the little word search things. Right? I say it does that little ding, ding, ding when you get it right. So it creates that dopamine hit. This is the thing. We've all been trained in mobile learning, mobile apps and everything. So now you get a dopamine hit every time you answer a question and mine tickles, so it just makes them happy. And so I've had sales reps tell me, I was going to quit, but I just had to keep answering those questions. And I think that that's it. It's that combination of making training fun, relevant, right, and impactful that adds value to them, but also is fun to do. So we we saw where our attrition went from eighty to fifty, and then fifty to thirty. So my Tickle, we were able to save on cost, help train, and create a benchmark. So this is the thing. I know that my sales reps, my sales managers are a benchmark for the core. I call it the keys to the kingdom. Right? Because now you know exactly who can do what, when, where, and you can you can you can say authentically to your senior leadership team, my my sales team is ready. They can do that.
The impact
Reduction in sales rep attrition
Established clear sales readiness benchmarks for reps and managers
Increased confidence in sales team performance across leadership
Tied content usage directly to win/loss outcomes via CRM integration
